The municipality of Arnhem is currently preparing neighbourhood implementation plans for the energy transition of all its neighbourhoods. A fundamental step in this process is carrying out analyses of the individual neighbourhoods. The municipality intends to avoid lengthy, tedious reports; this is why they have decided to publish the neighbourhood analyses digitally. We have chosen the form of Story Maps, which are on-line picture stories with interactive maps. They are going to tell the story of the energy transition in Arnhem neighbourhood by neighbourhood. In cooperation with the municipality, Over Morgen will carry out the analyses and develop the Story Maps.
The municipality of Arnhem has previous experience in the use of Story Maps and is very aware of the power of this particular communication strategy. The municipality is looking for a partner to lay out the stories as effectively as possible; Over Morgen has vast expertise in the creation of Story Maps, and in everything that is entailed in the energy transition.
We have set up a four-step plan to achieve our goal. First, we have organised an introductory information session on Story Maps for the municipal organisation. What is the power of Story Maps? How do you tell a great story? With the participants, we have put this newly acquired knowledge into practise by working on cases that are central to our task. Knowledge of the various relevant disciplines can be of great help when drafting the content. This input is the basis for a first version of the Story Maps. The second step requires collecting information about the Arnhem neighbourhoods. We organised a workshop with sustainability leaders in society and dove into the existing map material that the municipality has available.
This process allowed us to put together valuable information for the third step. This step consists of creating thematic maps and using them to prepare the neighbourhood analyses. In the fourth step, we completed our analysis and then evaluated it in our Story Map Night. In this event, we involved the sustainability leaders and the participants of the information session once again. Based on the observations made on the first three Story Maps, we will then complete the rest. The result is an individual story for every neighbourhood in Arnhem.
The Story Maps can be found at www.arnhemaan.nl (in Dutch). We have chosen to divide the municipality into fifteen separate neighbourhoods. Certain borders have been chosen based on the data that we had available. Others are chosen based on the type of buildings that neighbourhoods have in common. But the societal borders of the neighbourhoods have also been an important factor.
This initiative has been made possible by the European Fund for Regional Development.